Even as a wellness editor whose drawers and closets are overflowing with fitness tools, sleep trackers, recovery devices, adaptogen powders, supplements… (I’ll stop, but you get the idea) I can’t help but pine for The Newest Cool Thing on the shelves. Whether it’s a souped-up wearable, a CBD-spiked functional beverage,


The increasing emphasis on the promotion of health and wellness activities and programs, surging incidences of chronic diseases, stress, and other adverse health conditions, and rising number of new product launches in the market are some of the major factors propelling the market growth. However, factors such as frequent product