As a small business, finding the right financial support can be difficult and time-consuming. From applying for loans to finding the right type of credit, navigating the financial landscape can be both challenging and confusing for many entrepreneurs. Luckily, embedded finance is making it easier than ever for small businesses


Phill Rosen, Founder and CEO of Even Financial.

Nonfinancial companies increasingly are embedding financial services into their digital customer experiences—including payment options, financing, insurance, banking and investing. They’re striving to deliver the right services at the right time to seamlessly move transactions forward, create relevant cross-sells and improve conversion