Stagwell (STGW) Flexes Specialty Media Formats Including Shared Augmented Reality, QR Code Advertising and Travel Media Marketplace at CES 2023

Specialty Media Small business Device from the Stagwell Marketing and advertising Cloud is Incubating New Related Marketing and advertising Mediums and Stock for Models

NEW YORK and LAS VEGAS, Jan. 4, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger community created to completely transform promoting, right now introduced a Specialty Media company unit to develop web new manufacturer and effectiveness stock. The unit—part of the Stagwell Marketing Cloud—will build media formats that supply makes novel methods to get to, interact, and monetize vital purchaser segments throughout sports activities, travel, retail, information and dining.

“Stagwell is bringing new encounters to customers whether they are at the stadium, in a cafe or getting on an plane. Along with these experiences arrive a prosperity of imaginative advertising and marketing possibilities,” explained Mark Penn, chairman and CEO, Stagwell. “Stagwell is at the forefront of these transformative technological innovations and new kinds of richly targeted marketing and advertising.”

Shared Augmented Fact (AR) System for Stadiums: All over, a initial-of-its-kind supporter engagement system, is a new stadium-degree augmented actuality platform, previously in use by the Minnesota Twins MLB crew at Concentrate on Subject and the Los Angeles Rams at SoFi Stadium. Around utilizes 3D spatial computing to map substantial-scale venues and localize content material to individual consumers, enabling attendees to see the very same authentic-time 3D effects and participate in the similar shared ordeals. This is a new, related promoting medium, enabling manufacturers to access lovers at scale with stadium-broad AR online games, contests, results, and a distant experience amplifying the strength and excitement of gamedays.

QR Code-Powered Promotion Platform for Dining places and Bars: Stagwell Marketing Cloud is establishing an sophisticated digital out-of-property platform that straight integrates into digital menu and stage-of-sale techniques to serve contextual advertisements indigenous to the customer’s knowledge. The system supplies manufacturers with rich buyer profiles and a new channel to put relevant, dynamic messages that complement the user’s current encounter for case in point, a marketing provide for a specialty cocktail made to warm customers throughout winter, a suggested wine to pair with the meal meal, or an aperitif to enhance dessert, generating rich initially-get together knowledge in the course of action.

Media Marketplace for Journey: Stagwell’s Ink, the world’s top vacation media company, has launched “The Vacation Market,” a just one-prevent shop for manufacturers to get unparalleled obtain to 5 million passengers a day. The new system presents access to an unmatched portfolio of channels together with airport Television screens, WiFi sponsorship, multi-channel digital and actual physical platforms, inflight amusement, branded journey documents, qualified social media, and a lot more. With exposure to international and domestic makes like United Airways, Virgin Atlantic, JetBlue and other individuals, 2,500+ screens throughout 90 North American airports through Stagwell’s ReachTV, and special 1st-party passenger info to travel wise targeting, manufacturers can now quickly interact throughout diversified functionality mediums that arrive at vacationers at every phase of their journey.

Present-day dedication is element of a greater focus at Stagwell on transforming media answers via impactful know-how to be introduced all over CES. Even more announcements will occur from business company GALE and world omnichannel media store Assembly.

About Stagwell

Stagwell is the challenger keeping enterprise crafted to change advertising. We produce scaled innovative general performance for the world’s most formidable manufacturers, connecting society-going creativity with major-edge technologies to harmonize the art and science of internet marketing. Led by entrepreneurs, our 13,000+ experts in 34+ international locations are unified below a one objective: to drive effectiveness and boost company final results for their clientele. Sign up for us at

Media Get hold of
Sarah Arvizo
[email protected]

Supply Stagwell Inc.

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